GROUP OVERVIEW
A property conglomerate that primarily focuses on property development and investment holdings.
Country Heights Holdings Berhad since its inception on 10th May 1984 has strived for ‘Ever Searching for Better Living’. A motto and brand purpose that aptly describes its founder Tan Sri Dato’ Paduka Lee Kim Yew’s vision of creating Malaysia’s pioneering property development led conglomerate in the areas of Property, Hospitality, Wellness, Lifestyle, Tourism, Automotive and Investments.
Credited with transforming world’s largest open cast tin mine, into a world class resort living themed city in the heart of KL, to being chosen to lead key initiatives under the Malaysian government’s Economic Transformation Plan, the CHHB Group has always earned the distinction of breaking new grounds in property development. Listed on the Kuala Lumpur stock exchange the Group continues to break new borders and conventions.
Driven by its ‘Ever Searching for Better Living’ mission the Group in 2018 has embarked upon an ambitious mission of transforming the Malaysian landscape with five marquee initiatives. In addition, the Group in line with its ambition to continuously innovate for the digital world, is foraying into more digital technology enabled lifestyle enhancement platforms from deploying Smarter Living innovations, to adopting smarter payment solutions
MISSION STATEMENTS
Since its establishment in 1984, Country Heights goes by the motto “Ever Searching for a Better Living”. Our mission is to be the most innovative, trustworthy and environment friendly developer. Our team pledge is to reach our target with our five core values:
LOVE
A value we treasure dearly. We believe only by sharing it, we can increase its value and influence.
QUALITY
We pledge to contribute our utmost effort to preserve the orginality of Mother Nature. Creating an ecological balance that sustains both the greens and human beings.
STYLE
A value we treasure dearly. We believe only by sharing it, we can increase its value and influence.
NATURE
We care enough to provide the best we can. We pursue it each day, to the very details in very minutes.
EXCELLENCE
We constantly raise our benchmark to challenge ourselves to grow and improve in all our development and services. To ever strive for excellence is the only thing we do here in Country Heights.
